VISION

Starting from the origins safeguarding culture and traditions!

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The current model of development in the agri-food sector is now in decline, the ruthless competition based on the increasingly lower price not only penalizes the quality of the product but often exceeds the limit which can no longer guarantee the health of the consumer.

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We have come to approve contracts that eliminate tariffs to encourage free trade without properly regulating the control of harmful substances in production activities and imposing courts of extrajudicial arbitration that lays the foundation for a juridical pre-eminence of large multinationals to the detriment of governments' sovereignty.

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Unfortunately it is no longer possible to deny the evidence, unbridled globalization will be responsible for the destruction of entire productive ecosystems, so it is time to come together to build a new socio-economic model capable of creating new virtuous economies, through active and proactive participation of individuals with a strong sense of social responsibility.

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We must change the culture of the consumer through transparency and knowledge, we must give the opportunity to access and creep in every interstic of production and distribution, every consumer must touch what could consume. It is the amateurs, those users who are passionate about a brand or a product, who undertake new virtuous paths, it is a revolution that has become the typical form of consumption of digital culture.

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It is the consumer culture that is the key to reversing the macro-economic paradigm, which contributes to the formation of the individual on an intellectual and moral level and to the acquisition of awareness and knowledge, so that he can understand the importance processes of change.

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But not only that, the complex of manifestations of the material, social and spiritual life of a people or of an ethnic group obliges us to protect and enhance our cultural heritage, also in terms of tourism, thus fostering social integration and the respective ones. knowledge.

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Culture and tourism can really be a winning combination to bring entire productive ecosystems back to a new path of sustainable and lasting growth.

And it is precisely because of these considerations, driven by the desire to create new virtuous economies, by the passion for places of ancient tradition and for the search for the first fruits of the earth, that we must unite to design a winning synthesis strategy in the agriculture, livestock, agri-food and tourism.

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